As preparations took shape for Super Bowl LVII in Minneapolis, Haberman helped bring the Greater Twin Cities United Way Character Playbook™ to life at the Super Bowl Experience, an 8-day event open to the public at the Minneapolis Convention Center. Character Playbook is a joint effort between the NFL and United Way that gives thousands of middle school students innovative tools to cultivate and maintain healthy relationships. Haberman’s strategic and creative idea, executed with production partners Pixel Farm and Street Factory Media, was a 360° virtual reality (VR) world called “It’s In Your Hands,” which used VR football action to model good decision-making.