Championing
inclusivity and
achievement

Campaign Creative | Public Relations | Thought Leadership

To champion inclusivity and achievement on a global stage, Haberman developed “Calling All Champions” — a powerful, unifying creative platform designed to create widespread awareness and inspire action for the 2026 Special Olympics USA Games. This rallying cry, launched to broad stakeholder excitement, now anchors all communications planning and activation for the critical ramp-up to the games – from extensive partner activations with Jersey Mike’s and other key sponsors to driving people to volunteer, spectate, and join the Inclusion Revolution.

5.8B+ Impressions

5.8+ billion impressions generated to-date

Local + National Coverage

Feature interviews with the CEO, local athlete storytelling, partner announcements and key news moments tied to campaign milestones across a variety of mediums (broadcast, podcast, print and online)

2M+ Value-In-Kind Reach

2M+ value-in-kind paid impressions for the One Year Out “Cheer like a Champion”, further amplified by state programs, corporate partners and ambassadors.