SpartanNash, a national food solutions company serving retail, wholesale and military customers, had the scale and performance of a national leader but needed stronger visibility and credibility to match. We built an always-on thought leadership engine that positioned CEO Tony Sarsam and key executives as go-to voices for business and grocery retail insight, while consistently landing stories that reinforced the company’s strategic strengths. Over several years, that approach generated more than 1,000 original stories and 2 billion+ media impressions, with regular top-tier national features and a surge in prestigious industry recognition across the leadership team.