Amplifying the OG
organic pioneers
Public Relations | Business + Executive Visibility | Product Visibility | Thought Leadership | Influencer Relations
Organic Valley is the largest cooperative of independent organic farmers in the country. Haberman told their story for 18 years, establishing these pioneers as authorities in organic food, family farms and sustainability. In helping them reach an ever-expanding audience—with PR, influencer strategy and event marketing—we fueled not only the growth of a billion-dollar company but the organic movement as a whole.
$100M to $1B in Sales
Thought leadership, ideas, insights and impressions that helped grow the business from less than $100M in topline sales to over $1B
3x Organic Farm Acreage
Through this partnership, we helped nearly triple the organic farm acreage in the U.S. by growing consumer demand.
Became National Category Leader
Our holistic and long-term PR campaign elevated Organic Valley and former CEO George Siemon to national category leaders
