Building
a cult
following
Strong sales growth with an appetite for more has been the hallmark of our 5+ year partnership with Loacker. Each year we scale and improve on what’s been working, pause and learn from what isn’t, and lean into new experiments. Most recently, to celebrate Loacker’s 100th birthday in 2025, we invested in a new multi-year relationship with legendary chef and entrepreneur Giada De Laurentiis. Through paid and organic content, events and PR, Giada’s expertise and energy helped expand Loacker’s reputation as an authentically Italian, deliciously elevated, thoughtfully indulgent choice.