The desire to invest in marketing and build a playbook over time led this storied brand to us. We’ve just begun, separating work into two tracks: one that will generate short term sales wins at specific retailers, and another that will pop top of mind awareness. In just three months we helped generate a double-digit sales trend turnaround at Walmart. Next up: a campaign built for social, eliminating the need for separate “brand” and “influencer” content. All borne out of fast quantitative research to find just the right storytelling platform so it all goes POP.