Winter 2025 found the marketing team in a pinch: there was a bigger Dole global agency review under way, but it wouldn’t conclude in time to support their #1 priority for the year: re-launching Dole Whip. So they selected Haberman out of a 4-way pitch, as an interim full-service way to get to market fast with great work.

Dole Whip was known to many Disney park-goers in its original form, but needed to reach a much broader audience in support of a relaunch at physical U.S. grocery/retail stores. We developed a campaign anchored in the invitation to “Have a Dole Whip Day,” leveraging nostalgia and a catchy jingle to position the brand as a better-for-you accessible daily treat. In just two months we spun up a fully integrated high-reach video, social, influencer, PR and shopper effort spanning brand and performance levers that generated massively positive impact for the business and brand.