Daiya makes non-dairy cheeze that actually tastes like cheeze, which is great news for people who associate “vegan cheeze” with “no thank you.” Daiya came to Haberman to get the word out—to expand beyond a core vegan audience and get more people tasting the goodness of plant-based foods. In developing a new website that showcases the deliciousness of their products and by telling the brand story across the digital landscape, we’re changing perceptions, driving sales and growing a community of fans.