Camp Fire Minnesota is a local nonprofit that has been empowering youth for more than a century, and engaged Haberman to help elevate its brand story and create a new, more robust web presence to drive engagement and year-round program participation. We designed, developed and launched a new website the serves as a mission-critical hub for communications and engagement with multiple audiences—families, alumni, staff, donors, educators, community partners, corporate training prospects and the media. Simultaneously, we refined the brand story with a new manifesto and key messaging.