Annie’s hasn’t always been a household name. When we started working with them, our job was to help the company connect with a wider audience. We created a story about “better-for-you comfort food” and brought it to life in everything from media relations to cause-marketing efforts. Along the way, we helped increase brand valuation, ultimately positioning Annie’s for a hugely successful IPO process and setting them up for a future sale, and transforming them into a brand beloved by organic and mainstream consumers alike.