Jaipur Living is one of America’s fastest growing home furnishing companies with a business model centered on a passion for people, product and design. To reach and engage interior designers, Haberman launched a new campaign in 2019 focused on the authenticity of this purpose-driven brand and its distinct design story. In the words of Jeff Berg, Creative Director and Partner at Haberman, “Our goal was to get interior designers as close as possible to the actual product through inspirational imagery and an approachable tone. The strategy for the campaign was focused on creating a mood through engaging content, a mood that’s intellectual, playful and inspiring.” At the core of the campaign is a new online experience that Haberman created and launched at mood.jaipurliving.com.
