“What Are You Made Of,” a new national campaign developed by Haberman for Wisconsin-based Lorissa’s Kitchen, meets women where they’re at. They’re leading full lives and need to fuel themselves with wholesome nutrition that helps them get moving and keep going. The multi-channel campaign was made by women for women and invites discerning shoppers everywhere to consider a different jerky, one that’s made from 100 percent grass-fed beef and antibiotic-free chicken. It integrates digital video, streaming audio (radio), social media and digital mobile ads along with event support and a far-reaching network of influencers.
