Good chicken is the mission for Gold’n Plump®, and we at Haberman are happy to share good news about that good chicken via a new campaign. Debuting this week, the integrated marketing campaign “Moms Vs.” features print ads, digital video/pre-roll, radio spots, OOH billboards and digital + social ads–all celebrating the news that Gold’n Plump’s All Natural line of chicken is raised humanely and without antibiotics.
Continuing a tradition of playfulness with the Gold’n Plump brand, we also developed a mobile game, “Defend Good Chicken.” Creative highlighting Gold’n Plump’s grilling-friendly products will join the campaign June 27th through September 30th.
