News

From unexpected risks to finding your “why,” our CEO Fred Haberman learned the hard way that starting a natural food brand isn’t easy.

Or are you caught “messaging” your audiences? Hurling facts and attributes and features at them, hoping the ad shields aren’t up? Great stories connect us as humans, inspire us to act, and help us grow. Stories transform products into brands. Candidates into leaders. Apathy into action.  Yet we’re continuously amazed at how few client briefs …

We have big plans for the new year at Haberman.   Changing how work is done is at the root of client briefs these days. Big brands want to act more nimbly like smaller brands, and smaller brands want the best-practice pattern and resource heft of the big brands. Haberman uniquely lives in both worlds, …

From unexpected risks to finding your “why,” our CEO Fred Haberman learned the hard way that starting a natural food brand isn’t easy.

Affinity Plus Federal Credit Union had never done any marketing like its “Life Math” multi-year campaign before. But the Minnesota credit union needed to grow after giving up millions in income by cutting its fees. And it had a story to tell. Haberman developed “Life Math” to resonate with Millennials and Gen. Z — segments …

Joel Swanson of Affinity Plus Credit Union shares a bit about his career journey, his passions and the marketing opportunities he sees for credit unions to better differentiate themselves in the financial services world to attract and retain the next generation member.

As a full-service marketing communications agency known for our 25-plus-year history of modern storytelling, Haberman has been selected as the agency of record for the 2026 Special Olympics USA Games.

Here at Haberman, we believe in giving our employees the opportunity to tell their own stories.

Meet this pioneer who embodies our values of humanity, integrity, ingenuity, and courage.

Norm may be uncool, but partnering with the Minnesota Department of Health to develop this awkward, funny, fresh campaign definitely wasn’t.

Uncertainty around employment, inflation and a likely recession has made for a less than an ideal environment for credit unions trying to grow membership and steal share from big banks. But there’s hope.

We’re excited to announce that Haberman has been named agency of record for Egglife Foods.

In collaboration with Cameron’s Coffee, we’ve created a new campaign designed to capture the essence of the brand: authentic, simple, quality and optimistic.

Earth’s Own is a Canadian purpose-led, plant-based natural food provider, and we have loved working on their new campaign, website redesign and more!

We’re happy to welcome Doug Moore, a veteran marketing leader, as our first Chief Commercial Officer (CCO) at Haberman.

A big thanks to Print Magazine for publishing Evolve CPGs insightful interview with Fred Haberman! Tune in to hear about the history behind Haberman and more.

As the first agency of record for the Minnesota-based mission-driven personal finance leader, we’re helping to expand audience reach and drive membership growth for Affinity Plus.

Quit Partner is launching a new campaign to bring awareness and empathy to the challenges of quitting nicotine.

We’re thrilled to announce our new partnership with Cameron’s Coffee – a pioneering coffee brand known for its always smooth, never bitter coffee.

After a two-year hiatus, the doors opened last week to 2,700 exhibitors and 57,000 of its most avid fans. A small Haberman team headed to California to support our 10+ clients attending, check out new products, and eat the world.

We had the pleasure of engaging with Phil Gwoke, a brilliant keynote speaker, kind human, and generational consultant at BridgeWorks, during our most recent all-staff meeting.

We’re extra excited to announce our new partnership with Valley First Credit Union, to help them further their mission of socially impactful, person-first financial services across California!

Congrats to our innovative client, Abdo, on their rebrand and the launch of their new website! Proud to have played a part in this exciting new chapter of their nearly 60 year history.

Shout out to our awesome client Minnesota Department of Health for the collab on the new Quit Partner “Ready” campaign!

Bringing enormous smarts and a passion for brands that are doing good for the world, we are welcoming our new Head of Account Management with much enthusiasm and digital confetti.

We are very excited to announce our partnership with Solid Gold, a holistic pet nutrition company that’s committed to wags, meows, and all-natural ingredients!