To further propel EcoOnline’s standing as a global SaaS leader in health, safety, and sustainability, Haberman developed a disruptive brand identity and market positioning that bypassed the software industry’s sea of sameness. By moving beyond functional features, we anchored the brand in a powerful, purpose-led narrative that resonates with technology buyers across the enterprise. The global relaunch successfully transitioned the market’s perception of EcoOnline from a standalone software vendor to that of a visionary partner that helps transform the way organizations protect people and the planet for future generations.