To shift Big Tree Farms from a quiet pantry staple to a culturally vibrant flavor leader, Haberman executed a bold design and packaging refresh that brings the “Bali Delicious” spirit to life. We moved beyond the functional “better-for-you” aesthetic, infusing the brand with the electric energy of Indonesian street food and the deep roots of Regenerative Organic farming. This dynamic visual identity successfully captured the attention of Gen Z flavor-seekers.