Do > Learn > Grow
Paid Media Strategy, Execution, Measurement & Analytics | Influencer Strategy and Execution | Paid Media Asset Creation
How to decide where to invest marketing dollars for a brand that hasn’t done much marketing? Start with a healthy mix of expertise and humbleness, move fast, and ensure there’s actionable learning from each precious dollar spent. With that shared client/agency mindset, we set out to build brand awareness in support of significant physical distribution gains at Target and other retailers. With a very intentional campaign setup and measurement strategy, we generated clarity about what to scale, not to scale, and where to focus testing for the next year.
+14% Awareness Lift
Statistically significant gains vs unexposed audiences, well above like-brand benchmarks, tied to our concentrated reach-oriented media strategy
Optimized Content Mix and Sequencing
Fast, clear learning is gold for emerging brands, and we generated lots of it - the mix between brand and influencer-created content, brand and product-level messaging, and the sequencing of those various content types for greatest awareness lift in specific paid channels
Addressable Audience Cost and Impact Learnings
The way we set up and managed the campaign at the addressable audience level enabled the team to see significant media cost and awareness and perceptual lift variances, informing future optimizations
