Inspiring diverse
communities
to quit tobacco
Brand Development | Campaign Creative | Strategy & Research | Paid Media Strategy & Buying
Since 2020, Haberman has partnered with the Minnesota Department of Health on Quit Partner, continually building awareness and enrollment. Our “Keep Quitting” campaign showcases diverse quit journeys, emphasizing the insight that permanent quitting often takes multiple attempts. By highlighting stories from disproportionately impacted communities, we celebrate the courage to “keep quitting” for good. The campaign positions Quit Partner as the empathetic, community-focused supporter essential for success.
Reduced smoking rates 26.6%
Contributed to the reduction of statewide commercial tobacco use. Bringing down the rate of smoking in MN by 26.6% across the 5 year partnership.
Site visits 64% above goal
Consistently exceeded benchmarks; delivering site visits 64% above goal and 15% greater impressions than plan/paid for.
