We are the creative force behind the U.S. Pond Hockey Championships. A labor of love, the tournament began as one of Fred Haberman’s wild ideas and grew into a bona fide spectacle, bringing hockey lovers from across the country to play on a frozen lake in Minneapolis.

Throughout the annual tournament, Haberman recruited national media personalities to participate in the event, including reporters from the Today Show, The New York Times, Outside Magazine and Sports Illustrated; we leveraged top tier professional hockey players for media interviews; and gathered testimonials from prominent business leaders, including Apple executive Guy Kawasaki and Boeing CEO James McNerney. We also helped develop the incredibly successful documentary Pond Hockey featuring Wayne Gretzky, Lou Nanne and dozens of other amazing, high profile ambassadors.

The first year nearly 120 teams and tens of thousands of spectators attended. By its third and fourth years, the number of teams doubled and crowds swelled. In 2010, after five successful years, Haberman sold the tournament to a passionate group of hockey fanatics who now carry on the unique Minnesota tradition of “hockey the way nature intended.”