We are
Modern Storytellers
for Pioneers
Our Values
Humanity
We recognize that we are people first, and employees/clients second.
Ingenuity
We champion curiosity and advance the craft of modern storytelling.
Courage
We take risks, embrace vulnerability and share lessons learned.
Integrity
We’re selective and collaborative with whom we work and inclusive in the work we create.
Our Culture
Each person brings a unique story and vision. What unites us is the drive to create something bigger together—work that energizes, connects, and inspires. We match passions with projects, push each other to grow, and always make space for fun.
Our People
We care deeply about our people and our craft. Our leaders champion Haberman’s values and keep them alive in everything we do. Several of our team members are also owners — because shared success is part of who we are.
Fred Haberman
Co-founder + CEO
Sarah Haberman
Co-founder
Brian Wachtler
President + Partner
Doug Moore
Chief Commercial Officer
Meet Our Founders
Before Fred and Sarah Haberman opened shop in 1994, they were adventurers.
They’d been all over—from Kazakhstan where they started the first U.S. office products business, to leading tour adventure travel groups in the remote areas of the Himalayas, to the wilderness of the Boundary Waters.
Experiential learning, indigenous wisdom and servant leadership inform the origin story of Haberman—and our mission that still stands to this day:
Tell the stories of pioneers making a difference in the world.
Diversity, Equity and Inclusion
Haberman is on an ongoing path to educate ourselves, personally and professionally, working to create an inclusive, safe and open place for all.
We believe our commitment and work will help us become more conscious humans, build a more inclusive agency/industry and develop work that authentically represents the client/communities we serve.
We dedicate resources to provide our team with guidance and insights, participating and supporting organizations focused on making positive change in our communities, and actively recruiting and hiring BIPOC employees and partners.
